Welcome to the third installment of 4sight Health’s new monthly interview series, How Healthcare Revolutionaries Think. The interview series features healthcare instigators who believe that outcomes matter, customers count and value rules.
Are you paying royalties to Zipnosis, the Minneapolis-based telemedicine platform, and its Founder and CEO Jon Pearce? No? Have you ever used the phrase “digital front door” in your marketing copy to describe your new product, service or approach to care delivery? Yes? Well, you may want to open your digital checkbook app.
Pearce and his Zipnosis team coined the phrase seven years ago when they were trying to come up with a pithy and succinct way to describe to a prospective customer what Zipnosis does. Pearce trademarked the phrase “digital front door” in 2014. The rest, as they say, is trademark infringement history.